Après la flashmob organisée dans le métro de Liverpool, T-Mobile remet ça et cette fois ci à Londres à Trafalgar Square. Ça ressemble au plus gros karaoké du monde, a priori plus de 13 000 personnes y ont pris part. Les images sont belles, les gens sont heureux, c’est spontané, ça fait sourire. L’agence qui s’est chargé de cette campagne est vraiment super bonne… c’est pas prêt d’arriver avec nos opérateurs téléphoniques qui font des actions ou des pubs préhistoriques….

Aller, en bonus les paroles de Hey Jude des Beatles:

Hey jude

Hey Jude, don’t make it bad.
Take a sad song and make it better.
Remember to let her into your heart,
Then you can start to make it better.

Hey Jude, don’t be afraid.
You were made to go out and get her.
The minute you let her under your skin,
Then you begin to make it better.

And anytime you feel the pain, hey Jude,
refrain,
Don’t carry the world upon your shoulders.
For well you know that it’s a fool who plays it cool
By making his world a little colder.

Hey Jude, don’t let me down.
You have found her, now go and get her.
Remember to let her into your heart,
Then you can start to make it better.

So let it out and let it in, hey Jude, begin,
You’re waiting for someone to perform with.
And don’t you know that it’s just you, hey Jude, you’ll do,
The movement you need is on your shoulder.

Hey Jude, don’t make it bad.
Take a sad song and make it better.
Remember to let her under your skin,
Then you’ll begin to make it
Better better better better better better, oh.

Na na na, na na na na, na na na na, hey Jude…

(repeat… end)